Some Other Things To Consider...
Are today's digital products delivering less than you were told or even expected?
Before there was digital, there was traditional. And 'traditional media consumers' still possess a huge chunk of purchasing power.
If you grew up in the age of eight tracks, even reel to reel tapes, my guess is you have money. Money to buy cars. Money to buy furniture.
Money to buy your kids and your grandkids things. You are still are an economic force who watches local news, listens to local radio.
And yes, even reads a newspaper, if only on Sundays.
As an advertising veteran with over 33 years experience, I can help you sort through all the market fragmentation that exists today. Every business has a budget. Very few businesses can afford to do "everything." Through my guidance, together we can make decisions that will maximize your advertising and marketing efforts.
If you're tired of wasting money, and you're not getting the results you feel that you should be, we need get together and talk. Face to face. The traditional way! As many businesses have abandoned traditional advertising in favor of the latest and greatest digital "solution," this gives you an opportunity to reach your audience for even less money than 30 years ago.
Most businesses do not need 10,000 customers. And nobody goes looking for advertising until they are ready to buy. Even the millennials.
By keeping top of mind awareness in the market, you will position yourself in a much better place when that decision to buy comes.
The media reps job is to sell you on their media and their station(s) or their special package. They love annual deals too. Sell it and forget it.
My job is to sort through the options and use what makes sense when it makes sense. How efficient is an annual buy when some of the effort is wasted anyway? Buy for returns! Always.
Digital media can be much more passive and weak. What can you do with a small ad where Google limits the content? Then go ahead, try buying an AdWords campaign with all of their stipulations. Especially if you have no aggressive offer. It doesn't 'scream' or get much attention. Consider this. You spend thousands of dollars in media. Maybe even tens of thousands. If the words are weak, the effort is wasted. Flooding a website's page with retargeting efforts isn't much good either. A weak offer is still weak, whether it's seen 10 times or 100 times. These ads are not strong at all.
They are not designed to be.
Ask yourself, can you afford efforts with weak based foundations?
Finally, if your company has a Facebook Page remember this basic fact. If you don't get many shares, no one really cares. Get results with Nitrous! Call us today! 724-815-8240.