The Power To Perform

Digital or Traditional...What Works Best Today?

Digital media products are the most recent tool in the advertising toolbox. But bear in mind, some tools work best in certain circumstances.

For instance, if you're selling swimming pools and use direct mail to entice a buyer, sending a direct mail piece to people living in apartment buildings is a complete waste. That doesn't make direct mail bad. Just the implementation. Many, if not all restaurants love reviews. Good ones of course. Digital products such as Yelp do make sense in this case. Few people look up information regarding "Restaurants" in a telephone book anymore. Or even have a phone book for that matter. Mobile devices have changed the way information is accessed.

Conversely, traditional advertising such as radio, television and print products including newspapers and weekly publications are, for the most part, as they always have been. Electronic choices such as radio and television still need to be measured by audience, age plus viewer or listener preferences. Print media along with Billboards are measured by traffic counts and subscription totals.

Getting back to Yelp for a moment. We recently spoke with a Yelp media representative. He was so excited to tell us about our client's 'five star' rating. Great! What he failed to mention is that five star rating was based on one customer review. From 3 years ago! Not exactly a tangible sample size. But he would've been more than happy to sign up the client to generate some revenue for Yelp. Again, we're not 'knocking' Yelp. The application needs to make sense.

Having "real world" on the street advertising experience gives us a unique and strong position to determine what choices are best suited for your business. We deal with all types of media. That's the beauty of retaining an ad agency. Objectivity and experience can keep you from wasting money. And no one enjoys that.

We can help you sort through all the market fragmentation that exists today. Every business has a budget. Very few businesses can afford to do "everything." Through our guidance, together we can make decisions that will maximize your advertising and marketing efforts.

If your company has a Facebook Page, and most businesses do, remember this. If you don't get many or even any shares from the messages you post, then no one cares.

Advertising without an offer for the customer is just one of those "warm fuzzies." And warm fuzzies don't do much to help the bottom line. 

Get more results with Nitrous! Call us today! 724-815-8240.

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